For other uses, see Dating (disambiguation). "Double Date" redirects here. For the episode of "How I Met Your Mother", see Double Date (How I Met Your Mother)
Decoding Monetization Methods For Dating Apps
from inmobi, ago in
Swipe right – the new age dating gesture, has permeated the mobile world. Today, users end up spending almost 90 minutes of their day sifting through myriad potential partners, in search of the perfect match. This is greater than the average time spent by a user on traditional social networking sites, creating an alternate social network that is distinctly different from its older cousin. How can mobile developers building dating apps tap into this growing opportunity? Dating apps enjoy long user engagement sessions and access to deep user data, presenting a unique opportunity for monetization that is yet to be realized fully. Recently, players like Starbucks and 20th Century Fox launched cheeky, innovative advertising campaigns on dating apps – lighting the way for several other advertisers. Even developers who are not building dating apps, can learn from the mechanics of this app category. Join this webinar to : Learn best practices around designing the app experience for your dating app Get a comprehensive overview of monetization methods for dating apps Learn how to leverage mobile advertising effectively to maximize user engagement & revenues Learn how other app categories too can benefit from the mechanics of successful dating apps Even if you can’t make the presentation, do sign-up and we will send you a recording of the webinar.
Deeper Dating: How to Drop the Games of Seduction and Discover the Power of …
Ken Page, published 2014, 255 pages